A private holding company
Long term capital for Utah real estate and the founders we believe in.
Explore→ or read it as a pageWhat we do
We invest our own capital, alongside our partners. Every investment comes with our time and our network, not only a check.
- Real estateCommercial buildings in Salt Lake City, improved and held. Where most of our capital sits.
- Private creditShort term loans secured by Utah real estate, kept on our own books.
- CPG and ventureEarly investments in consumer brands, mostly food and beverage, with introductions that help them grow.
Real estate came first. Lending followed, as a way to solve problems for partners and sellers. Our brand investments followed the relationships.
Utah real estate
REAL ESTATE
Commercial buildings in Salt Lake City, improved and held for the long term.
Sellers and brokers deal directly with the people who decide.
Lending
PRIVATE CREDIT
Short term loans secured by a first position on Utah real estate.
Consumer brands
CPG & VENTURE
Early capital for food and beverage founders, with introductions to go with it.
Most come to us through founders we know, people we trust, or The Angel Group, a private community of consumer brand investors who source deals together. We aim to stay useful well beyond the first check.
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Food
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Food
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Food
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Food
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Food
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Food
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Beverage
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Food
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Beverage
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Beverage
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Beverage
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Beverage
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Food
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FoodMASAVisit →
Venture
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Food
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Food
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Food
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Food
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Food
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Wellness & Beauty
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FoodVANDYVisit →
Food
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Scroll, swipe or use the arrowsSee every brand on one page
How we choose
- We use the productThe first filter. We back brands already in our kitchen, or better for you options we would happily switch to.
- Founders firstWe back people. Character and product quality matter as much as the numbers.
- Capital and connectionsThe right introduction to a founder or investor can matter more than the money.
How we find deals
INVESTMENT PHILOSOPHY
Most of our deals start with a relationship.
Most of what has worked came from someone we trust mentioning something they cared about.
Geography and population
WHY UTAH
Bounded by mountains and a lake. Built to keep growing.
The geography of constraint
A lake on one side. A mountain range on the other.
The land in between is finite. The people moving in are not.
- 5.6MUtahns projected by 2065, nearly two million more than todayGardner Institute, Utah 2065 projections
- 1.5%Job growth last year, against roughly 0.9% nationallyGardner Institute, 2026 Economic Report to the Governor
- 3.3%Unemployment last yearGardner Institute, 2026 Economic Report to the Governor
The core thesis
Limited land. Steady population growth. A broad economy.
We are betting on supply and demand in a place where both happen to be unusually easy to see.









